Medvarsity: Asia's Largest Ed-Tech Company | Case Study

About Medvarsity

Medvarsity is an industry-leading healthcare education technology company that has earned a well-deserved reputation as the largest of its kind in Asia. Our unparalleled success is rooted in our ability to deliver world-class education and certification to over 400,000 medical professionals.
Our approach to success involves strategic partnerships with renowned medical professionals that enable us to provide medical students with courses that are not only of the highest quality but also tailored to meet their unique learning objectives. We are proud to offer our clients a diverse portfolio of over 150 courses that span both clinical and management domains, catering to the learning requirements of medical professionals across the board, including doctors, nurses, and general management personnel.
Our cutting-edge courses cover a broad range of medical specialties, including Diabetes, Emergency Medicine, Cardiology, Nutrition, Wellness, Healthcare Informatics, and Mental Health, among others. At Medvarsity Online, we take pride in our unwavering commitment to providing our students with updated content that is carefully curated to meet their educational needs, ensuring that they stay abreast of the latest developments and best practices in their respective fields of study.

Why Medvarsity

Medvarsity is an excellent choice for healthcare professionals and students looking to enhance their knowledge and skills in their respective fields. Our platform offers numerous benefits, including:

High-Quality Courses: Medvarsity Online offers more than 150 courses that are carefully curated to meet the educational needs of medical professionals across various specialties, such as Diabetes, Emergency Medicine, Cardiology, Nutrition, Wellness, Healthcare Informatics, and Mental Health, among others. Our courses are updated regularly, ensuring that our students are up-to-date with the latest developments and best practices in their respective fields.
Eminent Faculty: Our courses are taught by some of the most renowned medical professionals in the industry, ensuring that our students receive world-class education and certification.
Easy Accessibility: Our learning management platform is user-friendly, providing students with an easy and convenient way to access course materials and complete coursework.
Tailored Learning: Medvarsity Online offers courses that are tailored to meet the unique learning objectives of medical professionals, providing them with an opportunity to focus on specific areas of interest and expertise.
Certification: Our courses are accredited, ensuring that our students receive a certification that is recognized by industry professionals and employers alike.

In summary, Medvarsity Online offers high-quality, accessible, and tailored education that is taught by eminent faculty and is accredited, providing students with a valuable opportunity to enhance their knowledge and skills in their respective fields.

Challenges

The EdTech firm commissioned us to create an all-inclusive learning management platform for healthcare professionals that could efficiently manage and present academic content in an accessible and certifiable way. With a vast selection of courses covering 20 medical specialties, it was essential to overcome the challenge of organizing and navigating through such a significant amount of information effectively.
We focused on:

Interconnecting the platform for seamless integration
Standardizing the user experience
Making it applicable for a global audience
Internationalization for diverse language support
Leveraging branding for interdependent platforms and by-products
Implementing a unified design system.

Deliverables

We are committed to delivering a comprehensive set of solutions for our client, which includes:

Project Documentation
UX Activities
Hi-FI Wireframes
Design System
Interactive Prototype
Mobile Application
Web (End-User) Application
Super Admin (Content Creator) App

UX Activities

How did we design / process?

We adhered to the human-centered design process, which involves the following stages: Empathize, Define, Ideate, Prototype, and Test, as we usually do.

Research and quantitative surveys

How satisfied are you with the user interface of the Medvarsity platform?
How often do you use the Medvarsity platform for your learning and development needs?
How satisfied are you with the variety of courses offered on the Medvarsity platform?
How satisfied are you with the quality of the course materials on the Medvarsity platform?
Have you encountered any technical issues while using the Medvarsity platform?
If you answered yes to the previous question, how satisfied were you with the resolution of the technical issue?
Would you recommend the Medvarsity platform to a colleague or peer?
How satisfied are you with the quality of the courses available on the Medvarsity platform?
What do you like most about the Medvarsity platform?
What improvements would you suggest for the Medvarsity platform?
Can you describe a specific experience you had while using the Medvarsity platform that was particularly positive or negative?
How has the Medvarsity platform helped you in your professional development?
What challenges have you faced while using the Medvarsity platform?
How has the Medvarsity platform impacted your job performance or responsibilities?
Would you like to see more courses added to the Medvarsity platform? If yes, please suggest the areas/topics you would be interested in.
How easy or difficult is it to navigate the Medvarsity platform?
How satisfied are you with the payment options provided on the platform?
Have you faced any issues while making payments on the platform? If yes, please describe the issue.
Would you like to see more payment options added to the platform? If yes, please suggest the payment method.
How satisfied are you with the pricing of the courses on the platform?
Do you find the gamification features on the platform engaging and helpful?
Have the gamification features motivated you to complete courses or earn certifications?
How likely are you to recommend the platform to others based on the gamification features?
What improvements would you suggest for the gamification features on the platform?
Would you like to see more gamification features added to the platform? If yes, please suggest the features you would be interested in.

Competitor Analysis

Comparison of selected functionality within competitors
In order to better understand the market for online healthcare education, it is important to compare the functionality of Medvarsity’s platform to those of its competitors. While a detailed analysis is beyond the scope of this document, we can highlight a few key features and how they compare to those offered by competitors.

User Persona

By creating user personas, developers and marketers can discover more about the different types of people that make up an audience; motivations, frustrations and overall expectations can be identified and used to steer feature development in the right direction in order to maximize user satisfaction.

Empathy Mapping

Empathy mapping is used for gathering customer insights. By creating these, we can gain a better understanding of what our customers’ experience during interactions with the brand. This technique is not only useful for product development but also helps create more personalized customer experiences and improved client satisfaction.

Value Proposition Mapping

Value proposition mapping helps us identify and analyze the key elements of a product or service that create value for the target customers. It involves understanding the customer’s needs, desires, and pain points, and then mapping the unique value proposition of the product or service to those customer needs. This process helps in developing a customer-focused product or service that resonates with the target market and provides a competitive advantage. By using value proposition mapping, we can align our business goals with the customer needs and preferences, leading to increased customer satisfaction and loyalty.

User flow and Information Architecture

By mapping out user intentions and desired outcomes from their experience, designers can create navigation systems which anticipate the needs of users and take them through the process as quickly and easily as possible.

Consumer Journey Map

Customer journey mapping is a process of visualizing and understanding a customer’s experience as they interact with a business or brand. It involves identifying each touchpoint a customer has with the business, understanding their needs and emotions, and using that information to improve the overall customer experience.

High-Fedility Wireframes

High-fidelity wireframes are often used in the later stages of the design process to provide a more comprehensive and realistic representation of the final product. They are created with pixel-perfect precision, incorporating colour schemes, typography, and graphics to visually represent the user interface.