UI UX Case Study : Cloud Tailor
About the project
Cloud tailor is a global destination for personalized fashion solutions for every woman, in an easy to navigate space with experienced designers and authorized tailors to help every woman get only the best outfit.
Any Style. Any Design.
Cloud tailor is a tailor app that makes any outfit in the most effortless and personalized way possible till date. If users’ can think of it, they can make it. And if users’ don’t know what they want, Cloud tailor have experienced and helpful designers who can help them figure it out.
Our Design Process
The design process begins by identifying customer’s goals and behaviors, then creating stories, flows and scenarios that speak to their objectives. Next, the designs are prototyped and tested to make sure they meet user requirements and address any potential issues or problems. After gaining feedback from customers or stakeholders on the product’s look and feel, refinements can be made to improve usability, accessibility, and desirability. Finally, it’s comes down to development of code behind the product before it launches on its journey for further feedback collection. All of this work helps create an iterative cycle of user research and analysis that leads to best-in-class products built for success.
1. Empathize
Initial App Research
Cloud Tailor stitches the gap stylishly
- Digital experiential workflow
- Android, iOS and Web app
- Admin portal
- User Order placement workflows
- ML – supported style predictions
- AI-led design/preference learning
- My Orders Management
- Online payments
- Referral workflows
- Loyalty integration
- Coupons Engine
- Social media integration
- Order insurance for higher basket value
- DIY (Design your own outfit) with 3D config
- Branded TV/Studio
- Fabric marketplace
- Fashion designer marketplace
- Own fulfilment centers with EBO
- City wise centers with local styling
- EBO with fashion designer Measurements
- Doorstep measurement
- Doorstep reference garment pick-up
- Measurement on the call with expert designers
- Walkin to any of our EBOs
- Own Pickup & Delivery Agents
Competitor Analysis
Doing a competitor analysis is an important step in running successful business. It allows us to observe the competitors’ strengths and weaknesses and then create plans to further the clients own competitive advantages over the competition. By carefully identifying what makes competitors successful, entrepreneurs can make well-informed decisions on how to conduct their own business. Gathering intel from competitor analyses also helps businesses identify new opportunities in the market that their competition may have overlooked or were not aware of. This type of analysis equips businesses with the necessary information to adjust their strategy and move forward in a direction that puts them ahead of the game.
Women should feel happy and satisfied with their experience with the professionalism and convenience that the app bring. They should feel that the brand provides solutions basis their need and should be lured enough to recommend the service to at least 5 other women.
SWOT Analysis
Using a SWOT analysis is the perfect way to make sure your business is on track for success. It allows us to identify the strengths and weaknesses of the company, as well its opportunities and threats from external competitors.
Stake holders interview questions
- What are your pains?
- What in your opinion will make the product a success?
- How do the goals of this project fit into your long-term goals?
- How do you test new features/ideas?
- What is the main selling point?
- What is the money making funnel?
- How do you want to fund your business in the future?
- What is the business model?
- What is the business strategy?
- Do you have a Business Canvas Model Prepare for your Business?
- What are the business goals to accomplish?
- What is the main business short-term objective?
- What are KPIs/goals you’d like to achieve?
- Do you have a niche? What is it?
- Are there any similar product offerings, alternative solutions to the same problem?
- What are your users doing today instead of using your product?
- What is your product’s value proposition?
- What other touch points are valid for you?
User Research
It helps us to understand what the users really need and helps us determine how best to meet those needs. User research provides us with valuable insight into user behaviors’, allowing us to make decisions that will improve product usability and design. Through user research, we can identify potential issues that arise from user errors or unexpected behaviors’ and address them accordingly. By regularly conducting user research throughout the product development lifecycle, organizations can ensure that they are on track to deliver a quality product that meets customer expectations and needs.
User Research Questions
- What’s the reason behind customizing your attire?
- How frequently you use Cloud Tailor Application?
- How you usually customize your clothes and how often?
- What are the obstacles you face while customizing your clothes online?
- How would you describe your past and current experience using Cloud Tailor application?
- Do you or did you in the past use other applications for the same purpose as Cloud Tailor?
- Is there any way Cloud Tailor isn’t supporting your needs currently?
- If you had a question regarding the application do you know whom to contact? What do you like about the current application?
- What don’t you like about the current application?
- Are you aware that Cloud Tailor application offers online styling and measurements feature?
- What is your main goal when visiting the Cloud Tailor application?
- What would prevent you from making an order?
- What improvements could be made to make the Cloud Tailor application easier or better?
- How do you use the information on the Cloud Tailor application?
- How long do you expect the customization to take?
- How long do you expect giving measurements to take?
- Under what circumstances would you want to receive an alert in Cloud Tailor application?
- What haven’t we asked you today that you think would be valuable for us to know?
- May I contact you if we have any other questions or for possible further research for this project?
Survey
Surveys are a powerful tool that every business should take advantage of. Using surveys to understand customers needs and experiences not only saves time but also money in the long run as businesses can more accurately tailor their products to suits their customers’ preferences. Additionally, surveys provide a common platform through which comments, opinions and feedback of all kinds can easily be compiled without having to tediously manually enter information. We have a existing set of users for survey based out of Hyderabad and Delhi. We used google forms for surveying and got almost 47 survey responses.
Survey Questions
- What is your name?
- What is your age?
- Which city do you live in?
- What is your occupation?
- How often do you shop online?
- Which of the online shopping apps do you use the most?
- How often do you use online tailoring services?
- How much do you usually pay for tailoring services? What are the most common issues you face with your current tailoring services?
- What do you want to see on app landing page?
- Do you often search for New styles, Famous designers or Latest collections on Fashion apps?
- Do you like to receive notifications, when there is a new style/ design/ trend/ fabric etc introduced?
- Where do you want to receive notifications regarding style/ feature/ trends/ fabric etc?
- How often do you like to see new trends from fashion designers on your feed?
- Would you prefer to design your outfit on your own or order directly from the showcased looks?
- How often do you buy outfits for your family members?
- How do you like the idea of designing clothes for your family members? (rating meter)
- Do you prefer twinning outfits (similar kind of clothing for mom & daughter, among friends and relatives)?
- Do you prefer giving gift Cards? If Yes, when was the last time you gifted?
- Have you ever used a referral code while signup? While designing your own outfit, would you like to select the fabric first or style first?
- How would you like to design your own outfits? While designing your outfit on a 3D configurator, do you want to see the style suggestions?
- When you know your own design, how will you prefer sharing it to your designer?
- What is your preferred option when you submit your measurements?
- In categories, do you think showing the estimated price would be helpful?
- How do you want to receive order confirmation?
- Would you like to receive notifications for every update on order tracking?
- In case of any queries regarding the order, how would you like to communicate to the tailoring service?
- In order summary, do you like to see the Add Ons (like buttons, dori, beads etc used in design) based on the style you had chosen?
- Do you prefer placing the Order on Website or On your Mobile App?
Survey Results
User Personas
By creating user personas, developers and marketers can discover more about the different types of people that make up an audience; motivations, frustrations and overall expectations can be identified and used to steer feature development in the right direction in order to maximize user satisfaction.
2. Define
Empathy Mapping
Empathy mapping is used for gathering customer insights. By creating these, we can gain a better understanding of what our customers’ experience during interactions with the brand. This technique is not only useful for product development but also helps create more personalized customer experiences and improved client satisfaction.
Challenges
- Users are expecting more quick navigation to customise their desired outfit style.
- The entire order inquiry workflow should be more user-friendly.
- Expected better experience solution than existing flow.
- CT wants a creative/innovative approach for ‘User engagement’ through the app.
- Measure my size flow can be improved.
- And existing order management workflow should be converted into a website and m-site for that required user-friendly design solution.
- CT want to introduce VR feature for web platforms for that also expected better UX design solutions.
3. Ideate
Card Sorting
It helps to organize information gathered during research into useful categories and groups, allowing us designers to make data-driven decisions about the structure and content of a website or application.
Site Map
It helps readers find their way around a website quickly and easily, allowing them to access the information they need without having to click or search through multiple pages, as the site map provides a bird’s eye view of the contents. Site maps can make it simpler for new visitors to get around and build familiarity with a website or app.
User Flow
By mapping out user intentions and desired outcomes from their experience, designers can create navigation systems which anticipate the needs of users and take them through the process as quickly and easily as possible.
Solutions
- Building an AI model of the customer profile and psyche
- Customer can take the pics of self and then overlay new trends and fashion on her photo image – The AI should be able to morph the dress pattern to fit the posture of the customer with edge and pattern detection.
- Guided Bot for style inference and building an unique customer ‘Propensity Model’
- This AI assisted/User curated designed outfit (DIY) can be shared with their friends on social handles and also submit on cloud tailor blog/social.
- ‘My Buttons’ – Referral points (Buttons) will be available in the app – so customers will login to keep checking the buttons accrued by them – Rewarded as per the accrual formula – For each order paid for by the downlink users, who tagged the unique referral code.
- Orders can be paid for with the ‘Referral Buttons’ – Check compliance requirements for taxation and GST due to involvement of reward points.
4. Prototype
Brand Guidelines
Brand guidelines create a unified voice for the company as well as help establish its identity and differentiate it from the competition. Carefully crafting, sustaining and maintaining these brand guidelines will ultimately keep a company competitive and successful.
Style Guide
It outlines a set of rules and standards that an organization uses to ensure the consistency of its design work. The uniformity and clarity provided by a style guide can help strengthen an organization’s reputation, as well as make it easier for customers/clients to recognize materials produced by them.
Components
Components are reusable design elements that can be used to build interfaces. When you change a component, all instances of that component in your design will update automatically. This helps maintain consistency and reduces time and effort spent on manual updates.
Low Fidelity Wireframes
Low fidelity wireframes help reduce the development time, as we designers can visualize what the end product will look like without needing to create a fully functioning interface. They are much quicker to develop than higher-fidelity counterparts and they allow us to quickly test and iterate on design ideas by collaborating with our team.
Final Screens
A user interface should be intuitive and easy to use so users are not overwhelmed by a complicated design. It needs to have just enough features to be effective without being too complex for the user. If a UI is poorly designed, it will cause users to become frustrated and lead them away from an app or website instead of allowing for a pleasant experience. With modern advancements in technology, the demand for great UI is even higher, with companies striving to create the best interface that provides the most enriching experience possible.
4. Testing
Post-Heuristic Analysis
Post heuristic analysis allows designers to evaluate their work and make improvements. By experimenting with different variations of an interface or experience, designers can identify what works and what doesn’t. This method also allows us designers to examine the usability of an element, as well as any other factors that could have an impact on users’ experiences. It helps to ensure effective designs by focusing on user-centric research and feedback that can be used to anticipate problems before they become issues.z
Problem (Findings)
While user testing, I noticed that the user is facing issue after selecting the required fabrics, she wants to see all the selected fabrics before moving to cart.
Solution (Recommendations)
I gave a cart icon on the top. When the user clicks on it, she can see all the selected fabrics before proceeding to cart.
Problem (Findings)
While user testing, I noticed that the user is facing issue after selecting the required fabrics, she wants to see all the selected fabrics before moving to cart.
Solution (Recommendations)
I gave a cart icon on the top. When the user clicks on it, she can see all the selected fabrics before proceeding to cart.
Problem (Findings)
While user testing, I noticed that the user is facing issue after selecting the required fabrics, she wants to see all the selected fabrics before moving to cart.
Solution (Recommendations)
I gave a cart icon on the top. When the user clicks on it, she can see all the selected fabrics before proceeding to cart.
Manish Surapaneni
A Visionary & Expert in enhancing customer experience design, build solutions, modernize applications and leverage technology with Data Analytics to create real value.
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